Same theater, new name
The 1,647-seat theater on Broadway opened in the 1920s as the United Artists Theatre and reopened as The Theatre at Ace Hotel in 2014. After the Ace Hotel closed at the end of January 2024, the venue was rebranded as The United Theater on Broadway and now runs as a standalone venue, while the hotel in the same building became STILE Downtown Los Angeles by Kasa. If your ticket, an old map pin or a friend still calls it the Ace, it is the same theater at 929 S. Broadway.
The building pairs an office tower designed by Walker and Eisen with a theater by C. Howard Crane, which the Los Angeles Conservancy notes is his single West Coast design. The interior is a big part of the draw, so many guests like to arrive early enough to look around the lobby before the show rather than rushing to their seats, and a chauffeured arrival makes that easy to time.
Drop-off on Broadway
The United Theater does not publish a separate rideshare zone. It does run valet parking right out front for event guests, so your chauffeur pulls to the Broadway curb as close to the entrance as traffic and the valet staff allow. For the return, agree on a spot a short walk along Broadway or at the nearest corner, and confirm it by phone or through the live tracking link when you leave.
Parking and where the car waits
The theater says more than 1,200 parking spaces are within a short walk at various rates, run by independent operators that are not affiliated with the venue. Guests get a discounted flat rate at the California Market Center, and valet out front is offered for event guests. A chauffeur on an hourly booking uses one of these nearby options while you are inside, then comes back to Broadway when you message that you are on your way out.
Bags, will call and re-entry
The bag rule here is strict: bags, purses and clutches can be no larger than 5 inches tall by 9 inches long by 2 inches wide, and all bags are inspected, including clear ones. Totes, laptop bags and backpacks of any size are not permitted, and the theater offers neither a bag check nor a coat check. With hourly service you can leave coats and bags in the vehicle. Will call opens about an hour before showtime, the venue is cashless, and re-entry is not permitted once you exit.
Cameras of any kind are prohibited, though photos and video on cellphones are generally fine, depending on the artist. Guests aged five and up are welcome unless an event sets its own age limit, and every attendee needs a ticket. Smoking is not allowed inside or in communal areas, and the designated smoking area is at the front of the theater.
- Bags no larger than 5 by 9 by 2 inches
- No bag check and no coat check
- Will call opens about an hour before showtime
- No re-entry once you leave
After the show on Broadway
Broadway in Downtown is lively late at night, with restaurants, bars and other historic theaters letting out at similar times. With hourly service the chauffeur is nearby when you leave, and the live tracking link shows exactly where the vehicle is waiting on or near Broadway. If you plan a late dinner in the Historic Core or the Arts District, the same car takes you there and home within your booked hours.
Coming from LAX, Pasadena or the Westside
The theater is about 16 miles from LAX by La Cienega Boulevard and I-10, roughly 30 to 60 minutes depending on traffic. From Pasadena it is about 12 miles on the Arroyo Seco Parkway, typically 20 to 45 minutes depending on traffic. The nearest Metro station is 7th St/Metro Center, if anyone in your group arrives by train, and the Walt Disney Concert Hall and Peacock Theater pages cover two other Downtown venues.
Vehicles for a Downtown night
A Comfort Sedan or Executive Sedan carries up to 3 passengers. The Escalade Elite carries up to 6 and the Luxury SUV up to 7, which suits two couples or a family. For a group, the Mercedes Sprinter Van carries up to 16 passengers, handy when the strict bag rule means everyone wants to leave coats and bags somewhere safe. Capacities are maximums, and an equivalent vehicle may be substituted for the class shown.
Vehicle classes
Escalade Elite
Cadillac Escalade
6 passengers 5 bags
Comfort Sedan
Tesla or Lexus ES-class sedan
3 passengers 3 bags
Luxury SUV
Chevrolet Suburban, GMC Yukon XL Denali or similar
7 passengers 6 bags
Executive Sedan
Mercedes, BMW 7-Series or similar
3 passengers 3 bags
Mercedes Sprinter Van
Mercedes-Benz Sprinter, chauffeur included
16 passengers 18 bags
Capacities are maximums from the live Lux4Rides catalog. Photos show the booking class; an equivalent vehicle may be assigned.
Frequently asked questions
Is The United Theater on Broadway the same as The Theatre at Ace Hotel?
Yes. The theater at 929 S. Broadway was The Theatre at Ace Hotel until it was rebranded as The United Theater on Broadway in early 2024.
Is there parking at The United Theater on Broadway?
The theater offers event valet right out front, and more than 1,200 spaces are within a short walk at independently run lots. Guests receive a discounted flat rate at the California Market Center.
What is the bag policy at The United Theater?
Bags, purses and clutches can be no larger than 5 by 9 by 2 inches, and backpacks, totes and laptop bags are not allowed. There is no bag check.
When does will call open at The United Theater?
The box office opens for will call about an hour before showtime.
Can I leave and come back in?
No. Re-entry is not permitted once you exit the theater.
How many hours should I book for a show here?
Four hours covers most shows, counting the drive, will call and the performance. Hourly bookings have a 3-hour minimum online, and extra time is billed at the hourly rate of the vehicle booked.
Further reading from Lux4Rides
Lux4Rides operates every Bookingslane trip. These guides go deeper on specific questions.
- Theater transportation in Los Angeles
A wider look at theater nights across Los Angeles, helpful if you are booking more than one Downtown show.