Rose Parade and Rose Bowl Game car service, January 1, 2027

The Tournament of Roses has set the 138th Rose Parade, themed "Welcome," for Friday, January 1, 2027, and says it kicks off promptly at 8:00 AM. The 5.5-mile route starts at Green Street and Orange Grove Boulevard, runs north on Orange Grove, turns east on Colorado Boulevard, then north on Sierra Madre Boulevard to Villa Street. The Tournament has announced 17 equestrian units and says two more bands will be added once the Rose Bowl Game teams are known in December.

If you have grandstand tickets, the Tournament recommends arriving at least two hours before the parade. Orange Grove seats inside the security zone require a ticket for entry, with arrival by 6:30 AM recommended; seats west of Fair Oaks Avenue near the start should be reached by 7:00 AM, and other seats in that area filled by 8:00 AM.

Road closures begin at 10:00 p.m. on December 31 and last through 2:00 p.m. on January 1, covering Colorado Boulevard from Orange Grove Boulevard to Sierra Madre Boulevard and Sierra Madre Boulevard northbound to Paloma Street. Curbside camping along the route is allowed from noon on December 31, and at 11:00 p.m. campers may move up to the blue honor line but not past it.

There is no parking on the parade route, red curbs and No Parking areas are enforced, and illegally parked vehicles are impounded. The City of Pasadena urges visitors to park before 6 a.m. near the route, and the Tournament says Metro will operate 24-hour service on Metro Rail. For the night before, see our New Year's Eve in Los Angeles page.

Because the route is closed, your chauffeur drops you on a cross street outside the closure and you walk the last few blocks to your seat or spot. Plan the pickup so you arrive before the recommended time for your grandstand section, which means leaving Beverly Hills, about 19 miles away, or LAX, about 28 miles away, well before dawn. From Downtown Los Angeles the parade area is about 10 miles.

The Tournament's event listing runs the parade from 8:00 to 10:00 AM. Agree on a pickup point a few blocks from the route before you get out, because streets near Colorado Boulevard stay closed until early afternoon and crowds leave all at once. Hourly service keeps the car nearby while you watch.

The 113th Rose Bowl Game on January 1, 2027 is a College Football Playoff Quarterfinal at the Rose Bowl Stadium. The Rose Bowl Game says it will kick off at either 1 p.m. Pacific on ESPN and ABC or 5 p.m. Pacific on ESPN, and that the quarterfinals are assigned to their time windows on Selection Day, Sunday, December 6. The two teams are also decided in December, so the matchup is not known yet.

Bookingslane books transportation, not tickets; buy game tickets through the official links on rosebowlgame.com. If you book transportation before December 6, plan for either kickoff and adjust the pickup once the window is announced.

For the most recent Rose Bowl Game, the official transportation page said drop-offs, including taxis and rideshare, were not allowed at the stadium. Drop-off was on Holly Street between Fair Oaks Avenue and Raymond Avenue, with free shuttle buses loading on Pasadena Avenue between Walnut Street and Holly Street, and parking lots opened at 4 a.m. Expect a similar plan for 2027, and recheck rosebowlgame.com once the 2027 game day guide is posted.

Our Rose Bowl Stadium car service page covers the stadium for other events, which use a different drop-off in Old Town Pasadena with a shuttle from Parsons. Your chauffeur will confirm the game day drop-off point and a pickup spot after the final whistle.

The parade route and the stadium are about 2 miles apart by road, but closures and crowds make that short distance slow on January 1. With a 1 PM kickoff, the gap after a parade that ends around 10 AM is tight, so consider choosing one event or booking an early, long hourly day of 8 hours or more. With a 5 PM kickoff, there is more room for a meal between the two, and a split plan works well: a morning booking for the parade and a second hourly booking for the game.

Hourly bookings start at 3 hours online, and time past the hours booked is billed at the hourly rate of the vehicle booked. For stadium events, hourly service of typically 5 to 8 hours is strongly recommended over a one-way pickup.

A Comfort Sedan or Executive Sedan carries up to 3 passengers, a Luxury SUV up to 7 and the Escalade Elite up to 6. For a family or a group of fans, the Mercedes Sprinter Van carries up to 16 passengers, and child safety seats and booster seats can be added at booking. Capacities are maximums, and an equivalent vehicle may be substituted for the class shown.